As many of you frequent travelers know, self check-in kiosks at the airport are the way to go when you cannot print your boarding pass ahead of time. It seems the airlines are finally starting to catch on and are now offering more kiosks in more locations, even outside of the airport, to reduce lines and traffic jams at the ticket counters. New locations for the kiosks include airport rental car offices, hotel lobbies, parking garages and other outdoor locations near the airport. Many hotels are now offering self check-in kiosks for certain airlines in their lobbies. (How many times have you wished you could simply print your boarding pass at the hotel?) Select airport kiosks are even offering hotel and car rental check-in as a one-stop source for your travel needs.
Savvy companies such as Hotels.com have already started to take advantage of these unique advertising opportunities. With more and more travelers turning to self check-in kiosks it only makes sense to capture that captive audience. Ad placements include on the outside of the kiosk, on the screen and even on the tickets that passengers are printing out.
According to an article in USA Today, The share of travelers using self-service check-in , whether kiosks or airline websites, grew by about 20% this year. The article also states that at Hartsfield-Jackson Atlanta, the world's busiest airport, about 46% used airport kiosks.
Happy Traveling this Holiday Season!